What are the key objectives of this marketing campaign?

We wish to ensure that our brand is recognized by the targeted category of audiences
that are the gadget-savvy workers. The strategies that we wish to implement involve
the use of online marketing in order to ensure that our brand stands out and becomes
more attractive to potential clients in the particular sector. Secondly, even if we were
to have a great product, our goal should be to identify the right audience, our ideal
customers. For normal cases, we’ll also use special content, social media updates and
email to draw their attention and lead them to the process of choosing us.