Inbound and outbound marketing strategies are vastly distinct from each other. Outbound
marketing, also commonly referred to as traditional marketing, is the process of sending your
message out in the hope of generating a widespread response. Some of the strategies that fall
under this category are TV commercials, cold calls, and mailed coupons, respectively. These
methods can also work, though they have a pushy feel to them.
Inbound marketing, on the other hand, aims at pulling customers towards the brand. It can be
defined as developing high-quality content that meets the needs and wants of the target
consumers. Thus, you are able to attract people’s attention instead of disturbing them in any
way. The difference is seen on the basis of how each strategy handles the customer.
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