Cheap: Digital marketing is usually cheaper than the traditional methods of
marketing such as TV or print making it an ideal option for businesses whether big or small.
● Targeted reach: You can aim for different groups of people according to their
interests, age and location making your marketing effort more efficacious.
● Measurable: You can assess the performance of your digital marketing campaigns
via tools like Google Analytics that enable you see what works and what does not.
● Best engagement: Social media, email, and online content provide the platform for interaction between you and customers hence improving the customer relationship.
● International audience: Through digital marketing, you can reach people across the globe not just within your locality thereby increasing your business potential market.
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