It is easier to reach out to more clients and enhance the quality of service delivery and interaction with them even more. It also makes it possible for a business to have other approaches where it will be complementary instead of relying on only one channel.
Marketing channel refers to the process through which the product or service reaches the customer. A marketing channel can be classified into two categories, namely the Physical distribution channel and the Digital distribution channel.
There are direct channels and indirect channels in the case of marketing and they may entail the use of some intermediaries like wholesalers, retailers, and agents. It can be divided into zero-level, one-level, two-level and multi-level communication which all have different importance to the business.