The definition of pay-per-click or PPC is an online advertising model where advertisers pay for each click on their ad. The main benefits of PPC are as follows:
- Targeted traffic: Through PPC, brands can reach customers who are actively looking for their products.
- Measurable results: Detailed analytics and data tracking performance and calculating ROI with PPC campaigns.
- Flexibility and control: Advertisers have full control over everything concerning the campaign such as budgets, targeting, ad copy, landing pages etc.
- Quick outcomes: After launching the campaign you will see immediate results in terms of traffic or conversions through pay per clicks (PPC).
- Brand visibility: By showing up on search engine result pages (SERPs) or high-traffic websites ppc ads can help increase brand awareness.