SEO (Search Engine Optimization) is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs) for specific keywords or phrases. It involves a combination of on-page optimization (optimizing content and elements on your website), off-page optimization (link building and other external factors), and technical optimization (ensuring your website is crawlable, indexable, and user-friendly). By implementing SEO best practices, you can improve your website’s visibility, rankings, and organic traffic from search engines.