Inbound marketing has quickly gained quite a lot of attention in the recent past, and there is
every reason why it should. Whether it is marketed as an effective method of reaching out to
interested clients instead of pestering them with unwanted and interruptive ads, it is a
marketing concept that is customer-centric.
Television ads, billboards, and print media are other forms of advertising that can seriously
be expensive for businesses. In contrast, inbound marketing employs the use of social media,
email marketing, and content creation, which are relatively cheaper than outbound marketing.
This also means that it is possible for companies to apply inbound strategies even in
situations where they have a limited number of resources at their disposal.
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