Performance marketing is a digital marketing strategy that is results-driven, where advertisers pay only when specific actions or outcomes are achieved. These actions can include clicks, leads, sales, or other desired customer behaviors. The term "performance marketing" was coined shortly after the advent of pay-per-click (PPC) advertising, starting with banner ads and Google AdWords (now Google Search Ads). It is the spiritual successor to direct response advertising, which was typically seen in newspapers or direct mail, but with the added benefits of digital capabilities.
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In the digital age, performance marketing has become a crucial component of any successful marketing strategy. At Hasons Digital, we understand the importance of delivering measurable results and maximizing your return on investment ROI.
Banner ads are a powerful way to increase brand awareness and drive targeted traffic to your website. Our team specializes in creating visually appealing and high-converting banner ads that not only capture attention but also effectively communicate your brand's message and value proposition.
Video content has become increasingly popular and effective in engaging audiences and driving conversions. Our team creates compelling and engaging video content that not only showcases your products or services but also resonates with your target audience and delivers your message in a memorable and impactful way.
Social media platforms offer a vast and engaged audience, making them an ideal channel for performance marketing. Our team leverages the power of social media to create targeted campaigns that drive awareness, engagement, and conversions, ensuring that your message reaches the right audience at the right time.
Search Engine Marketing SEM, also known as paid search advertising, is a powerful way to drive targeted traffic to your website and increase conversions. Our team of SEM experts specializes in creating and optimizing campaigns that deliver measurable results and maximize your return on investment.
